By Running a restaurant can be tough. But with all the craziness going on, it’s like trying to cook spaghetti with a fork! Thankfully, technology has swooped in to save the day (and hopefully your business!).
Whether you need to spice up your online ordering or beef up your restaurant management systems, we’ve rounded up the best tech tools to help your restaurant thrive.
So come on, let’s dive in!
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Restaurant blogs and venue finders
When someone is searching for a new restaurant to attend, they are 93% likely to use the internet and their mobile to do it. The first technology restaurants need to take advantage of is blogs. Blogs are a great place to place your article so you can be found online.
For example, rooftop restaurant SUSHISAMBA listed on Bloc Nearby, which meant they were automatically inserted into hundreds of articles, e.g. The Best Rooftop Restaurants in London.
So when someone searches for this on Google, the article and SUSHISAMBA are likely going to be a result that the user can read. It’s a super effective way to market a restaurant.
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Online Ordering and Delivery Platforms
One of the most significant shifts in the restaurant industry in recent years has been the rise of online ordering and delivery platforms. These platforms offer customers the convenience of ordering food from their favourite restaurants without leaving their homes.
They also provide restaurants with an additional source of revenue, particularly during periods when dine-in traffic is slow.
Examples of online ordering and delivery platforms include Deliveroo, UberEats, and Just Eat.
These platforms offer a range of services, from order aggregation to delivery, depending on the restaurant’s needs. Consider partnering with these platforms to increase your restaurant’s visibility and reach more customers.
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Table Management Systems
If you’re a restaurant owner, you know how hectic things can get in the kitchen. But fear not! A restaurant management system can come to the rescue by making things run a lot smoother.
It’ll slash wait times and make sure your customers are happy campers. Plus, with a table management system, you’ll have the power to handle reservations like a boss, keep track of how many bums are on seats and even work out the best way to seat everyone.
Oh, and did we mention you can keep tabs on your customers’ faves? So you can treat them like royalty next time they come in. Score!
Marcus, owner of The Azul Monkey in Crosby says, ‘Our management system is a life saver. We have a lot of covers as we’re a breakfast/brunch spot, which means it can get quite hectic.
But with the right systems in place, it’s no drama and we can handle everyone with ease. Investing in a good one will pay dividends in the long run and save you a few headaches or 10.’
If you’re getting tired of managing tables manually, we’ve got the ultimate solution for you. Check out OpenTable and Resy – they’re like having a personal assistant for your restaurant!
With real-time updates on table availability, automated reminders for customers and contactless payments, these systems will take your restaurant experience to the next level.
So why not give your business a boost and invest in a table management system? Your customers will thank you, and you’ll be able to relax and enjoy the profits. Cheers to that!
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Mobile Payment and Contactless Ordering
Mobile payment and contactless ordering are becoming increasingly popular in the restaurant industry. These technologies allow customers to order and pay for their food using their mobile devices, reducing interactions with waitstaff and minimising the risk of transmitting pathogens.
If you wanna level up your restaurant game, check out Toast and Square. They’re mobile payment and contactless ordering systems that let you create your own menus, ping your kitchen crew with automated order notifications, AND keep track of your sales and customer data.
Say goodbye to fumbling with cash and hello to a safer, more efficient way of doing things. Trust us, your customers will appreciate it!
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Marketing Automation
Want to get your restaurant on the map? The good news, marketing automation can make it super easy. With this tech, you can dish out killer email and social media campaigns that hit your peeps right where it counts. Boom – more customers, more cheddar. Who’s hungry for success now?
Say goodbye to that and hello to marketing automation! Hubspot and Mailchimp are two examples of systems that can help you create personalised content using data analytics.
This means you can segment your audience and send targeted messages that will make them feel like VIPs. Invest in marketing automation technology and watch your visibility and customer loyalty soar!
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Kitchen Management Systems
Kitchen management systems can help you improve the efficiency of your kitchen operations and reduce food waste. These systems enable you to track inventory levels, monitor cooking times, and streamline your cooking processes.
Examples of kitchen management systems include ChefMod and Kitchen Cut. These systems provide real-time inventory updates, recipe management tools, and waste tracking features. Consider incorporating kitchen management technology to improve your restaurant’s profitability and sustainability.
Conclusion:
The restaurant industry is changing fast and you don’t wanna be left behind. Tech is the name of the game and can totally transform your biz. Think online orders, slick marketing automation, and more.
By jumping on the tech train, you not only improve your customer’s experience but also grow that bank account. Stay ahead of the competition and serve the people what they want by embracing these tech tools. It’s a win-win situation!
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