Twitter eCommerce: The next frontier of social shopping

Social media has revolutionized the dynamics of how businesses and consumers interact today and social commerce is a true enabler of it.

According to Strategic Market Research, the market value of social commerce is projected to clock $7.07 trillion by 2030 from $480 billion in 2020, at a CAGR(Compound annual growth rate) of 30.8%.

More and more businesses are already leveraging social media channels such as Instagram, YouTube and Facebook as platforms that allow people to buy a product or service directly off of these networks, resulting in a more personalized and quicker shopping experience online.

Recently,the very influential social media platform Twitter has also rolled out eCommerce features helping businesses of all sizes to sell directly on the platform like other social media channels.

Twitter has recently rolled out several new eCommerce related features that eCommerce sellers should take a serious look at.

4 Latest Twitter eCommerce Features

Without further ado, let’s take a look at the four latest eCommerce features on Twitter to help you get started with selling on the platform like a pro:

Twitter Shops

With Twitter Shops, merchants can publicize up to 50 products from their digital stores on their Twitter profiles. This free-to-use, mobile-first feature strives to convert brand advocates into customers on the platform.

When customers are ready to buy, the checkout link will take them to the merchant’s website or app, where they’ll be asked to fill in their details to complete the purchase.

Shop Spotlight

With Shop Spotlight, merchants can showcase up to 5 products at the top of their profile. When shoppers visit a merchant’s profile with this feature enabled, they can swipe through the carousel of products and click on a product to learn more directly on Twitter.

Live Shopping

All the major social media platforms such as Instagram, Facebook and YouTube are already doing it and now Twitter joins these platforms too by introducing the feature Live Shopping on its platform.

While engaging in a Live Shopping stream on the platform, people can alongside browse and buy products.

Moreover, people can toggle between the shopping tab and the livestream as well as engage in the live Tweet discussion about the item(s).

Product Drops

Twitter Product Drops features aim to help businesses notify their followers about the release of a new product.

If a business tweets about an upcoming launch, people can choose a “remind me” button to receive an alert 15 minutes before the launch of the product.

A new Product Drops feature from Twitter aims to provide a glimpse of product information and trigger excitement among potential customers.

One prolific advertiser on Twitter we reached out to is called thehomeandbodyshop.com. We asked about how the recent new features added to Twitter will affect their business and here was their response “Twitter Shops and Spotlight offer us new capabilities in how we can showcase our products on Twitter.

We are excited to leverage these tools in the upcoming holiday season and offer our customers a more direct shopping experience.”

Also Read: In-Demand Online Marketplace Ideas for Entrepreneurs

Get Your Hands on Twitter eCommerce

There are already some established brands that are selling on Twitter and witnessing fruitful results such as Trixie Cosmetics and Arden Cove. Businesses of any size can embrace Twitter eCommerce and sell almost anything on the platform from professional services to digital products, there is no reason not to get started today.

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